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Interactive PR or Interactive Public Relations |
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Interactive public relations, or interactive PR, is the use
of Internet tools and technologies such as search engines,
Web 2.0 social bookmarking, new media relations and
blogging. Interactive PR allows companies and organizations
to disseminate information without relying solely on
mainstream publications and communicate directly with the
public, customers and prospects. |
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The term ‘interactive public relations’ implies two-way
communication, between an organization and its publics.
Internet methods have emerged as a quick and convenient way
of speaking to the public, but are better characterized as
digital public relations. Although dialogue is encouraged
online, the feedback can be less than desired and/or
incapable of reaching the intended audience. |
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Toqsoft Technologies can coordinate and facilitate an online
Public Relations campaign for your business that can get you
needed exposure, respond in times of potential image crisis
or help your organization reach out to a community. |
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Toqsoft Technologies can help you with: |
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Online Community Outreach |
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Online Media Relations |
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Online Corporate Reputation Management |
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Interactive Press Material Creation |
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Press Release Optimization for Search Engines |
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Online Monitoring |
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Interactive Crisis Management |
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