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Website Analytics |
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Web analytics is the study of online behaviour in order to
improve it. There are two categories; off-site and on-site
web analytics. |
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Off-site web analytics refers to web measurement and
analysis irrespective of whether you own or maintain a
website. It includes the measurement of a website's
potential audience (opportunity), share of voice
(visibility), and buzz (comments) that is happening on the
Internet as a whole. |
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On-site web analytics measure a visitor's journey once on
your website. This includes its drivers and conversions; for
example, which landing pages encourage people to make a
purchase. On-site web analytics measures the performance of
your website in a commercial context. This data is typically
compared against key performance indicators for performance,
and used to improve a web site or marketing campaign's
audience response. |
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For many companies, web site analytics simply sit on a
server and never offer any value. At Toqsoft Technologies,
we’ve brought all the key analytics together for you. You’ll
see your customer’s navigational path and know where they
enter and leave and all the details of every interaction. We
can set up criteria to segment an audience any way that you
like and look at usage trends and patterns by geography,
behavior or any targeting factor that’s important to you. |
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The advantages of Toqsoft Web Analytics are given below: |
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Customized reports for your company |
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with the most flexible analysis solution in the industry. |
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Fast and easy dispatch of reports via e-mail |
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The possibility to send these directly from the user
interface and receive information about the results as well
as supplying other employees with one-off or successive
updates. |
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Management based on figures |
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with real time performance dashboards. |
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Optimization of online experiences |
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in all marketing channels including mobile end devices. |
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Maximum yield from Web Investments |
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by measuring, testing and optimizing visitor interactions. |
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Finding out which channels, partners, campaigns and contents
result in the highest conversion rate, |
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and promoting the offers with the highest visitor returns. |
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Promotion of the adaptation in the entire company |
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and combination with other reporting and marketing solutions
through open and standardized technologies like ODBC, FTP
and web services. |
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Complete navigation analysis |
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to optimize the conversion rate on each page, for each
navigation path and each browsing scenario. |
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